Adrija Roy on the TRP pause: Good stories need time, not just weekly numbers

With the reported pause in weekly television ratings sparking industry-wide debate, Anupamaa actress Adrija Roy hopes the change gives storytellers more breathing room. She believes the absence of weekly TRP pressure could encourage writers and makers to let narratives evolve naturally instead of altering tracks to chase ratings. While acknowledging that numbers matter, she feels good stories deserve time to connect with audiences. Adrija also calls for audience measurement systems to evolve with changing viewing habits across television and digital platforms.

Adrija Roy on the TRP pause: Good stories need time, not just weekly numbers
With the reported pause in weekly television ratings sparking industry-wide debate, Anupamaa actress Adrija Roy hopes the change gives storytellers more breathing room. She believes the absence of weekly TRP pressure could encourage writers and makers to let narratives evolve naturally instead of altering tracks to chase ratings. While acknowledging that numbers matter, she feels good stories deserve time to connect with audiences. Adrija also calls for audience measurement systems to evolve with changing viewing habits across television and digital platforms.