All about the new made in India Arattai app and why many people are ditching WhatsApp to join it
Arattai, Zoho's made-in-India messaging app, is rapidly gaining traction as a homegrown WhatsApp alternative, experiencing a 100x surge in daily sign-ups and government endorsements. While offering standard features and growing to over 1 million users, it still lacks end-to-end encryption for messages, a crucial security feature for competing effectively in the market.
Arattai, Zoho's made-in-India messaging app, is rapidly gaining traction as a homegrown WhatsApp alternative, experiencing a 100x surge in daily sign-ups and government endorsements. While offering standard features and growing to over 1 million users, it still lacks end-to-end encryption for messages, a crucial security feature for competing effectively in the market.
