Amazon raises ad-free Prime Video plan price by $2 per month in the US: Here’s what it means for its users

Amazon is increasing the monthly price of its ad-free Prime Video tier by $2, rebranding it as Prime Video Ultra on April 10, 2026, for $4.99. This new tier offers enhanced features like more concurrent streams and downloads, while the ad-supported version remains bundled with Prime membership at no extra cost.

Amazon raises ad-free Prime Video plan price by $2 per month in the US: Here’s what it means for its users
Amazon is increasing the monthly price of its ad-free Prime Video tier by $2, rebranding it as Prime Video Ultra on April 10, 2026, for $4.99. This new tier offers enhanced features like more concurrent streams and downloads, while the ad-supported version remains bundled with Prime membership at no extra cost.