Ankush Bahuguna: There’s a shift in the gaze with which the world is seeing Indian creators now

Beauty creator and actor Ankush Bahuguna reflects on his evolving global journey after recent interactions with Rihanna and Selena Gomez, opening a show at Lakmé Fashion Week and expanding his presence in international beauty and fashion spaces. One of India’s most prominent male beauty creators, Ankush speaks about starting from comedy content, building Wing It With Ankush, finding an international audience and representing brown skin globally. He also opens up about authenticity in the digital space, the support of his audience and how makeup transformed from experimentation during lockdown into a career that now places him in global conversations around beauty and identity.