Apple cuts Vision Pro headset production and marketing by over 95%: Report
Apple has reportedly cut production of its Vision Pro headset due to slower-than-expected sales, with marketing reduced by over 95%. Despite launching an upgraded model with an M5 chipset and VisionOS 26 last year, sales figures remain low. Production by its Chinese manufacturer reportedly ceased at the start of 2025.
Apple has reportedly cut production of its Vision Pro headset due to slower-than-expected sales, with marketing reduced by over 95%. Despite launching an upgraded model with an M5 chipset and VisionOS 26 last year, sales figures remain low. Production by its Chinese manufacturer reportedly ceased at the start of 2025.
