Bad Bunny Super Bowl LX halftime show outperforms game with massive 128M viewers and breaks NFL social media records
Bad Bunny’s Super Bowl LX halftime show averaged 128.2 million viewers, surpassing the game’s overall U.S. audience and cementing its cultural impact. The performance also shattered NFL social media records, generating four billion views within 24 hours. Streaming numbers surged, with his music plays rising sevenfold, proving the halftime spectacle extended far beyond television screens.
Bad Bunny’s Super Bowl LX halftime show averaged 128.2 million viewers, surpassing the game’s overall U.S. audience and cementing its cultural impact. The performance also shattered NFL social media records, generating four billion views within 24 hours. Streaming numbers surged, with his music plays rising sevenfold, proving the halftime spectacle extended far beyond television screens.
