Between two Indias: Life on the 2025 feed
In 2025, the Indian "scroll" is a journey through two worlds on one screen: a filtered India of aesthetic luxury and a raw India of everyday labor. As affordable data and smartphones bring 500 million users online—mostly from Tier-2 and Tier-3 cities—the distance between these lives has collapsed.
In 2025, the Indian "scroll" is a journey through two worlds on one screen: a filtered India of aesthetic luxury and a raw India of everyday labor. As affordable data and smartphones bring 500 million users online—mostly from Tier-2 and Tier-3 cities—the distance between these lives has collapsed.
