Beyond grades and price tags: How politics, safety, and social media now shape college choices in America

College choices in the US are no longer guided solely by academic strength and affordability. A new Spark451 survey reveals that politics, campus safety, and institutional values now play a major role for students and parents. While quality and cost remain central, families increasingly weigh ideological climate, digital influence, and communication style before making enrollment decisions.

Beyond grades and price tags: How politics, safety, and social media now shape college choices in America
College choices in the US are no longer guided solely by academic strength and affordability. A new Spark451 survey reveals that politics, campus safety, and institutional values now play a major role for students and parents. While quality and cost remain central, families increasingly weigh ideological climate, digital influence, and communication style before making enrollment decisions.