Chinese consumer brands flood into Africa as old investment model fades and exports jump 28%

Chinese firms are shifting from big infrastructure to consumer goods in Africa, driven by demand, adventurous entrepreneurs and pressure to produce locally.

Jan 6, 2026 1

Chinese consumer brands flood into Africa as old investment model fades and exports jump 28%
Chinese firms are shifting from big infrastructure to consumer goods in Africa, driven by demand, adventurous entrepreneurs and pressure to produce locally.
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