Code Red at Google: ChatGPT beat Google; Sundar Pichai recalls

Google CEO Sundar Pichai revealed an internal "code red" following OpenAI's ChatGPT launch, prompting founders Larry Page and Sergey Brin to return. The company dramatically reshaped its AI strategy, launching Bard (now Gemini) and reassigning over 20 AI initiatives to counter the existential threat to its search empire.

Oct 17, 2025 4

Code Red at Google: ChatGPT beat Google; Sundar Pichai recalls
Google CEO Sundar Pichai revealed an internal "code red" following OpenAI's ChatGPT launch, prompting founders Larry Page and Sergey Brin to return. The company dramatically reshaped its AI strategy, launching Bard (now Gemini) and reassigning over 20 AI initiatives to counter the existential threat to its search empire.
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