Culture-led travel takes centre stage as 67% Indians plan holidays around heritage, festivals and food; reveals report
Indian travellers increasingly seek authentic cultural experiences beyond traditional sightseeing. Heritage sites and local traditions are major motivators for these journeys. Festival tourism is emerging as a powerful driver for planning entire holidays. Food and craft trails also significantly influence destination choices for many. Smarter planning and tools help travellers find better value for these trips.
Indian travellers increasingly seek authentic cultural experiences beyond traditional sightseeing. Heritage sites and local traditions are major motivators for these journeys. Festival tourism is emerging as a powerful driver for planning entire holidays. Food and craft trails also significantly influence destination choices for many. Smarter planning and tools help travellers find better value for these trips.
