Devon Pritchard appointed as Nintendo of America president: what it means for U.S. gamers
Devon Pritchard will assume the role of President and COO for Nintendo of America in January 2026, succeeding Doug Bowser. This leadership change signals continuity and a strong commitment to the U.S. market. Gamers can expect more tailored community events, enhanced localization, and improved consumer experiences under her extensive marketing and operations background.
Devon Pritchard will assume the role of President and COO for Nintendo of America in January 2026, succeeding Doug Bowser. This leadership change signals continuity and a strong commitment to the U.S. market. Gamers can expect more tailored community events, enhanced localization, and improved consumer experiences under her extensive marketing and operations background.
