Ready-to-cook meals are experiencing a surge in popularity, doubling in volume over the past two years as 18 million more households embrace the convenience. While ready-to-eat options decline, consumers increasingly favor semi-cooked alternatives that offer a balance of speed and a home-cooked feel.
Ready-to-cook meals are experiencing a surge in popularity, doubling in volume over the past two years as 18 million more households embrace the convenience. While ready-to-eat options decline, consumers increasingly favor semi-cooked alternatives that offer a balance of speed and a home-cooked feel.