‘Drishyam 3’: Mohanlal's film to have no fan shows; Mandatory four weeks of theatre screening
Drishyam 3's new exhibition terms in Kerala are a game-changer, mandating four daily shows and a four-week minimum run, even during strikes or low turnout. Distributors secure a significant 60% share in the first week, with a Rs 5 lakh advance required from theaters. This pact, unusual for its strictness, reflects the franchise's immense anticipated draw.
Drishyam 3's new exhibition terms in Kerala are a game-changer, mandating four daily shows and a four-week minimum run, even during strikes or low turnout. Distributors secure a significant 60% share in the first week, with a Rs 5 lakh advance required from theaters. This pact, unusual for its strictness, reflects the franchise's immense anticipated draw.
