Europe's smartphone average price hits record €580 as budget devices vanish
Europe's smartphone market saw a modest 2% shipment increase in Q1 2026, but the real story is the record average selling price of €580. Budget phones are vanishing, with brands prioritizing profit over volume. Samsung leads, followed by Apple, while Xiaomi faces supply issues. Honor shows rapid growth, but a memory chip shortage looms, threatening future shipments.
Europe's smartphone market saw a modest 2% shipment increase in Q1 2026, but the real story is the record average selling price of €580. Budget phones are vanishing, with brands prioritizing profit over volume. Samsung leads, followed by Apple, while Xiaomi faces supply issues. Honor shows rapid growth, but a memory chip shortage looms, threatening future shipments.
