For modern parents, trust begins with the ingredient list on foods
Reading ingredient labels has become a routine part of grocery shopping for a growing number of families, with parents scrutinising grain types, sugar sources, cooking oils and additives before placing a product in their basket. As this behaviour becomes more common, it is reshaping India's packaged food market and rewarding brands that prioritise transparency over marketing claims.
Reading ingredient labels has become a routine part of grocery shopping for a growing number of families, with parents scrutinising grain types, sugar sources, cooking oils and additives before placing a product in their basket. As this behaviour becomes more common, it is reshaping India's packaged food market and rewarding brands that prioritise transparency over marketing claims.
