Ford EV reset: US carmaker scales back electric ambitions after Trump’s policy rollback; forecasts $19.5 bn write-down
Ford EV reset: US carmaker scales back electric ambitions after Trump’s policy rollback; forecasts $19.5 bn write-down
Ford is significantly altering its EV strategy, scaling back large electric models like the F-150 Lightning due to unmet demand and rising costs. The automaker is shifting focus to hybrids, petrol trucks, and a new battery storage venture, anticipating a substantial financial impact. This pivot aligns with regulatory changes and market realities, aiming for greater profitability and resilience.
Ford is significantly altering its EV strategy, scaling back large electric models like the F-150 Lightning due to unmet demand and rising costs. The automaker is shifting focus to hybrids, petrol trucks, and a new battery storage venture, anticipating a substantial financial impact. This pivot aligns with regulatory changes and market realities, aiming for greater profitability and resilience.
Ford is significantly altering its EV strategy, scaling back large electric models like the F-150 Lightning due to unmet demand and rising costs. The automaker is shifting focus to hybrids, petrol trucks, and a new battery storage venture, anticipating a substantial financial impact. This pivot aligns with regulatory changes and market realities, aiming for greater profitability and resilience. 
