Game on: Why FIFA World Cup 2026 could be a win for TV makers
The FIFA World Cup is significantly boosting TV sales in India, especially for larger screen sizes like 55-inch and above, as fans seek an immersive viewing experience. This trend contrasts with a general slowdown in the smart TV market, indicating a consumer shift towards premium, larger displays. Globally, the tournament also influenced TV shipments, with Western Europe seeing substantial growth driven by inventory build-up and new product launches.
The FIFA World Cup is significantly boosting TV sales in India, especially for larger screen sizes like 55-inch and above, as fans seek an immersive viewing experience. This trend contrasts with a general slowdown in the smart TV market, indicating a consumer shift towards premium, larger displays. Globally, the tournament also influenced TV shipments, with Western Europe seeing substantial growth driven by inventory build-up and new product launches.
