Gen Z, millennial spending cutbacks set to reshape holiday shopping season

Younger Americans are preparing to scale back their holiday shopping more than any other generation, according to new data from CNBC and SurveyMonkey.

Nov 28, 2025 3

Gen Z, millennial spending cutbacks set to reshape holiday shopping season
Younger Americans are preparing to scale back their holiday shopping more than any other generation, according to new data from CNBC and SurveyMonkey.
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