Google kills its six-year-old project, Privacy Sandbox

Google has officially discontinued its Privacy Sandbox initiative, a project aimed at replacing third-party cookies with privacy-focused advertising technologies. The company cited low adoption rates for the sunsetting of these technologies. Despite the discontinuation, Google plans to leverage insights gained from the initiative for future privacy efforts across its platforms.

Google kills its six-year-old project, Privacy Sandbox
Google has officially discontinued its Privacy Sandbox initiative, a project aimed at replacing third-party cookies with privacy-focused advertising technologies. The company cited low adoption rates for the sunsetting of these technologies. Despite the discontinuation, Google plans to leverage insights gained from the initiative for future privacy efforts across its platforms.