Google's new AI-powered shopping tool for Shopify, Walmart and others is similar to what an upset Amazon sent legal notice to Perplexity over
Google launched Universal Commerce Protocol (UCP), an open standard for AI shopping agents, backed by major retailers like Walmart and Target. This move comes as Amazon is embroiled in a legal battle with Perplexity over its AI shopping agents, highlighting differing approaches to agentic commerce.
Google launched Universal Commerce Protocol (UCP), an open standard for AI shopping agents, backed by major retailers like Walmart and Target. This move comes as Amazon is embroiled in a legal battle with Perplexity over its AI shopping agents, highlighting differing approaches to agentic commerce.
