How a coffee app that beat Starbucks in China is now brewing a US challenge
Luckin Coffee, known for unseating Starbucks in China, is now venturing into the US market with its app-driven model. The coffee chain has opened multiple locations in New York, emphasizing mobile orders and discounts to attract customers. While experts question the long-term sustainability of this aggressive pricing strategy, Starbucks CEO acknowledges Luckin's innovative approach to product development.
Luckin Coffee, known for unseating Starbucks in China, is now venturing into the US market with its app-driven model. The coffee chain has opened multiple locations in New York, emphasizing mobile orders and discounts to attract customers. While experts question the long-term sustainability of this aggressive pricing strategy, Starbucks CEO acknowledges Luckin's innovative approach to product development.
