How India spent its screen time in 2025: The battle between OTT, reels, and shorts

India's screen time is dominated by OTT content, with Netflix leading viewership. Short-form videos like reels also capture significant attention, driven by a desire for relaxation and entertainment. Viewers are increasingly aware of digital fatigue, aiming to reduce aimless scrolling and screen time.

How India spent its screen time in 2025: The battle between OTT, reels, and shorts
India's screen time is dominated by OTT content, with Netflix leading viewership. Short-form videos like reels also capture significant attention, driven by a desire for relaxation and entertainment. Viewers are increasingly aware of digital fatigue, aiming to reduce aimless scrolling and screen time.