How LIV Golf landed Rolex: $12B PGA Tour sponsor signs deal but avoids full branding rights
Rolex has partnered with LIV Golf through a limited hospitality-focused deal. The $12 billion brand avoids full branding rights while offering VIP access at events. The agreement boosts LIV Golf’s credibility without placing Rolex at risk amid ongoing golf world disputes.
Rolex has partnered with LIV Golf through a limited hospitality-focused deal. The $12 billion brand avoids full branding rights while offering VIP access at events. The agreement boosts LIV Golf’s credibility without placing Rolex at risk amid ongoing golf world disputes.
