Hybe comes to India: BTS's parent company sets up unit to scout local stars and tap a 1.4-billion market
Hybe Corporation announced the launch of its Indian subsidiary on September 23, 2025, to discover and cultivate local talent. This strategic move aims to create artists who will initially gain popularity in India and then expand globally. A senior executive highlighted India's rapid market growth post-pandemic and the potential of K-pop aspirants as key factors.
Hybe Corporation announced the launch of its Indian subsidiary on September 23, 2025, to discover and cultivate local talent. This strategic move aims to create artists who will initially gain popularity in India and then expand globally. A senior executive highlighted India's rapid market growth post-pandemic and the potential of K-pop aspirants as key factors.
