IBL isn’t chasing cricket, it's eyeing 'sporting entertainment' for next generation of fans
The India Basketball League (IBL) is launching with a unique approach, focusing on building passionate, engaged communities rather than competing directly with cricket. Drawing lessons from Australia, where Commissioner Jeremy Loeliger has origins, the league emphasises entertainment, inclusivity, and local-player development
The India Basketball League (IBL) is launching with a unique approach, focusing on building passionate, engaged communities rather than competing directly with cricket. Drawing lessons from Australia, where Commissioner Jeremy Loeliger has origins, the league emphasises entertainment, inclusivity, and local-player development
