India's perfume capital: Smells like desi Dior in this UP town
Kannauj, India's 'perfume capital', blends tradition and science to create attars, natural oil-based perfumes, mirroring luxury scents. Perfumers decode international fragrances, substituting chemical components with plant-based ingredients. While known for classic attars like rose and mitti, innovators are experimenting with spray-based versions and unique blends, aiming to revitalize the industry and broaden its appeal despite challenges like ingredient costs.
Kannauj, India's 'perfume capital', blends tradition and science to create attars, natural oil-based perfumes, mirroring luxury scents. Perfumers decode international fragrances, substituting chemical components with plant-based ingredients. While known for classic attars like rose and mitti, innovators are experimenting with spray-based versions and unique blends, aiming to revitalize the industry and broaden its appeal despite challenges like ingredient costs.
