Inside the ‘looksmaxxing’ broverse where masculinity is measured in jawlines

An extreme makeover culture is pushing young Indian men to try everything from skincare to surgery in a bid to boost their ‘sexual market value’

Mar 14, 2026 1

Inside the ‘looksmaxxing’ broverse where masculinity is measured in jawlines
An extreme makeover culture is pushing young Indian men to try everything from skincare to surgery in a bid to boost their ‘sexual market value’
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