Jeff Bezos’ playbook: 4 rules for growth; lessons that shaped Amazon
Jeff Bezos's four foundational rules—customer obsession, invention, long-term thinking, and a "Day 1" mindset—propelled Amazon's growth from a garage operation to a $2.3 trillion business. These principles, outlined in 2009, emphasize working backward from customer needs, bold innovation, patient investment, and maintaining a startup's agility.
Jeff Bezos's four foundational rules—customer obsession, invention, long-term thinking, and a "Day 1" mindset—propelled Amazon's growth from a garage operation to a $2.3 trillion business. These principles, outlined in 2009, emphasize working backward from customer needs, bold innovation, patient investment, and maintaining a startup's agility.
