Joint venture: Sony cedes Bravia TV control to TCL; new entity to start in April 2027
Sony is partnering with Chinese rival TCL Electronics, ceding majority control of its iconic Bravia TV brand. In a new joint venture, Sony will hold a 49% stake, while TCL takes 51%, to manage global TV and home audio operations.
Sony is partnering with Chinese rival TCL Electronics, ceding majority control of its iconic Bravia TV brand. In a new joint venture, Sony will hold a 49% stake, while TCL takes 51%, to manage global TV and home audio operations.
