'Marketed like Nirma instead of Nike': 'Dhamaal 4' star Jaaved Jafferi explains why the original 'Dhamaal' initially underperformed at the box office before becoming a cult hit
Ahead of 'Dhamaal 4', Jaaved Jafferi says he's never nervous before releases and reveals the original 'Dhamaal' wasn't meant to be a franchise—it succeeded later as a cult film. He blames poor marketing for its muted debut, compares it to Star Wars, and calls Dhamaal India's pioneering movie franchise.
Ahead of 'Dhamaal 4', Jaaved Jafferi says he's never nervous before releases and reveals the original 'Dhamaal' wasn't meant to be a franchise—it succeeded later as a cult film. He blames poor marketing for its muted debut, compares it to Star Wars, and calls Dhamaal India's pioneering movie franchise.
