Milan Fashion Week: Seventeen's S.Coups turns showstopper; extends K-pop's footprint
Seventeen's S.Coups closed a Milan Spring-Summer 2026 runway, drawing widespread attention and signaling a trend of K-pop stars extending fashion's audience reach. His poised appearance and social pull benefit brands, aligning with his expanding profile. An upcoming unit release with Mingyu is timed to capitalize on this fashion afterglow.
Seventeen's S.Coups closed a Milan Spring-Summer 2026 runway, drawing widespread attention and signaling a trend of K-pop stars extending fashion's audience reach. His poised appearance and social pull benefit brands, aligning with his expanding profile. An upcoming unit release with Mingyu is timed to capitalize on this fashion afterglow.
