New Zealand Wants to Be the “Best Place to Have Herpes”

A new award-winning ad campaign uses filmstock aesthetics, retro travel imagery, and irreverent humor to change perceptions of the common virus.

New Zealand Wants to Be the “Best Place to Have Herpes”
A new award-winning ad campaign uses filmstock aesthetics, retro travel imagery, and irreverent humor to change perceptions of the common virus.