OpenAI, Anthropic, Amazon and now Microsoft: Why some of the biggest technology companies are sending thousands of their employees to 'sit in' customers' offices
Amazon, Microsoft, Meta, OpenAI and Anthropic are all racing to embed thousands of engineers directly inside customer offices, betting nearly $9 billion combined that AI only delivers real value with hands-on deployment. Microsoft's $2.5 billion Frontier Company is the latest and largest such move, following OpenAI's $4 billion Deployment Company, Anthropic's $1.5 billion venture and Amazon's $1 billion AWS unit, signalling a new phase in enterprise AI.
Amazon, Microsoft, Meta, OpenAI and Anthropic are all racing to embed thousands of engineers directly inside customer offices, betting nearly $9 billion combined that AI only delivers real value with hands-on deployment. Microsoft's $2.5 billion Frontier Company is the latest and largest such move, following OpenAI's $4 billion Deployment Company, Anthropic's $1.5 billion venture and Amazon's $1 billion AWS unit, signalling a new phase in enterprise AI.
