“Put my body on a pedestal”: Tennis influencer sparks debate over Serena Williams NikeSKIMS launch with Kim Kardashian in New York
Serena Williams' new NikeSKIMS ad campaign, launched September 26, 2025, featuring 50 female athletes, has ignited controversy. Tennis fashion influencer Kaya labeled the "Bodies at Work" campaign "objectifying," citing its wording and camera angles. While Serena celebrated the collaboration with Kim Kardashian, the campaign sparks wider debate on body representation in sports fashion, prompting questions about its approach.
Serena Williams' new NikeSKIMS ad campaign, launched September 26, 2025, featuring 50 female athletes, has ignited controversy. Tennis fashion influencer Kaya labeled the "Bodies at Work" campaign "objectifying," citing its wording and camera angles. While Serena celebrated the collaboration with Kim Kardashian, the campaign sparks wider debate on body representation in sports fashion, prompting questions about its approach.
