Raj B Shetty says ‘Su From So’ got OTT deal only after becoming a big hit; says, rejected low offer to protect Kannada cinema

Filmmaker Raj B Shetty refused a low OTT deal for his superhit film 'Su From So' post-theatrical success. He argued that accepting a meager amount would devalue Kannada cinema for future filmmakers. Shetty emphasized that quality films can improve platform negotiations, preventing exploitative pay-per-view models.

Raj B Shetty says ‘Su From So’ got OTT deal only after becoming a big hit; says, rejected low offer to protect Kannada cinema
Filmmaker Raj B Shetty refused a low OTT deal for his superhit film 'Su From So' post-theatrical success. He argued that accepting a meager amount would devalue Kannada cinema for future filmmakers. Shetty emphasized that quality films can improve platform negotiations, preventing exploitative pay-per-view models.