Rajesh Khanna's PR agent reveals how he got the 'superstar' tag in a viral video: 'Ek cheez jab baar baar kaha jaata hai...'
Publicity agent Tarak Nath Gandhi revealed how Rajesh Khanna was strategically branded 'superstar' through consistent media messaging. While the title was promoted, Khanna's unparalleled success, including 17 consecutive blockbusters, ultimately solidified his legendary status and immense fan adoration.
Publicity agent Tarak Nath Gandhi revealed how Rajesh Khanna was strategically branded 'superstar' through consistent media messaging. While the title was promoted, Khanna's unparalleled success, including 17 consecutive blockbusters, ultimately solidified his legendary status and immense fan adoration.
