Samsung CEO TM Roh says AI's next battle isn't about power, it's about who understands you best

Samsung CEO TM Roh says winning the AI race depends on understanding users, not just building smarter algorithms. Ahead of the next Galaxy Unpacked, he outlined how Samsung's device ecosystem—phones, watches, TVs—gathers context to power agentic AI, with Samsung Knox securing data across devices. Roh also flagged foldables as key to delivering richer AI experiences, teasing deeper integration at the upcoming event.

Samsung CEO TM Roh says AI's next battle isn't about power, it's about who understands you best
Samsung CEO TM Roh says winning the AI race depends on understanding users, not just building smarter algorithms. Ahead of the next Galaxy Unpacked, he outlined how Samsung's device ecosystem—phones, watches, TVs—gathers context to power agentic AI, with Samsung Knox securing data across devices. Roh also flagged foldables as key to delivering richer AI experiences, teasing deeper integration at the upcoming event.