Samsung tops global soundbar market for 12th straight year: Report
Samsung Electronics has maintained its global leadership in the soundbar market for the 12th consecutive year, holding significant revenue and unit shipment shares in 2025. This sustained success is attributed to its advanced audio technology and seamless integration with its television lineup. The company also announced plans to expand its audio offerings in 2026 with new soundbars and Wi-Fi speakers.
Samsung Electronics has maintained its global leadership in the soundbar market for the 12th consecutive year, holding significant revenue and unit shipment shares in 2025. This sustained success is attributed to its advanced audio technology and seamless integration with its television lineup. The company also announced plans to expand its audio offerings in 2026 with new soundbars and Wi-Fi speakers.
