'Struggling' Xbox unit: Microsoft sets a new target for gaming division; 'perform above 30%'
'Struggling' Xbox unit: Microsoft sets a new target for gaming division; 'perform above 30%'
Microsoft is reportedly demanding a steep 30% profit margin from its Xbox division, a significant increase from industry averages and Xbox's historical performance. This new financial pressure, implemented by CFO Amy Hood, has led to canceled games, thousands of layoffs, price hikes, and a strategic shift to release games on competing consoles.
Microsoft is reportedly demanding a steep 30% profit margin from its Xbox division, a significant increase from industry averages and Xbox's historical performance. This new financial pressure, implemented by CFO Amy Hood, has led to canceled games, thousands of layoffs, price hikes, and a strategic shift to release games on competing consoles.