‘Taylor Swift Effect’ or not, the Chiefs missed the Playoffs and still owned NFL TV ratings

The Kansas City Chiefs missed the playoffs, but Patrick Mahomes and Travis Kelce still ruled NFL TV ratings. New league data shows Kansas City featured in four of the five most-watched games of the 2025 season, including a Thanksgiving matchup that drew 57.3 million viewers, proving star power still drives the league’s biggest audiences.

‘Taylor Swift Effect’ or not, the Chiefs missed the Playoffs and still owned NFL TV ratings
The Kansas City Chiefs missed the playoffs, but Patrick Mahomes and Travis Kelce still ruled NFL TV ratings. New league data shows Kansas City featured in four of the five most-watched games of the 2025 season, including a Thanksgiving matchup that drew 57.3 million viewers, proving star power still drives the league’s biggest audiences.