"The loss felt personal": A man's relentless effort to protect the art of Pashmina through his 'Goat Project' built on passion and compassion

Former tech consultant Babar Afzal founded The Pashmina Goat Project to protect the fragile Himalayan ecosystem and restore dignity to shepherd communities. Through art, technology, and community initiatives, he champions authenticity and fair compensation in the pashmina trade, advocating for a luxury rooted in care and accountability.

Former tech consultant Babar Afzal founded The Pashmina Goat Project to protect the fragile Himalayan ecosystem and restore dignity to shepherd communities. Through art, technology, and community initiatives, he champions authenticity and fair compensation in the pashmina trade, advocating for a luxury rooted in care and accountability.