The rise of pre-owned luxury: Growing consumer awareness boosts pre-owned luxury watch sales
The pre-owned luxury watch market is booming, outperforming new sales as demand outstrips supply and prices soar. Iconic brands like Rolex and Patek Philippe are seeing significant value appreciation. Certified pre-owned programs are legitimizing the market, offering buyers authenticity and peace of mind, though caution against counterfeits remains crucial.
The pre-owned luxury watch market is booming, outperforming new sales as demand outstrips supply and prices soar. Iconic brands like Rolex and Patek Philippe are seeing significant value appreciation. Certified pre-owned programs are legitimizing the market, offering buyers authenticity and peace of mind, though caution against counterfeits remains crucial.
