The rise of “vibe schools”: How families are redefining prestige in US college admissions
The college admissions race is evolving as families look beyond Ivy League acceptance rates to schools that blend academics with cultural identity and lifestyle appeal—so-called “vibe schools.” Defined by balance, social vibrancy, and authenticity amplified by social media, these institutions are reshaping how students and parents define prestige, success, and return on investment in higher education.
The college admissions race is evolving as families look beyond Ivy League acceptance rates to schools that blend academics with cultural identity and lifestyle appeal—so-called “vibe schools.” Defined by balance, social vibrancy, and authenticity amplified by social media, these institutions are reshaping how students and parents define prestige, success, and return on investment in higher education.
