The Seoul five: The brands defining the 'new cool' in 2026

Five South Korean labels have become the new visual shorthand for Indian urban style, moving beyond generic "K-fashion" to genuine status symbols.

Jan 9, 2026 4

The Seoul five: The brands defining the 'new cool' in 2026
Five South Korean labels have become the new visual shorthand for Indian urban style, moving beyond generic "K-fashion" to genuine status symbols.
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