Top deals behind the Saudi Pro League’s worldwide expansion
Since Cristiano Ronaldo joined Al-Nassr, the Saudi Pro League has become a global spectacle, attracting stars such as Karim Benzema and Neymar. Beyond star power, the league is redefining sports broadcasting with a mix of traditional TV, streaming platforms, startups, and even content creators. This bold strategy is expanding the SPL’s reach across MENA, Europe, Asia, and the Americas.
Since Cristiano Ronaldo joined Al-Nassr, the Saudi Pro League has become a global spectacle, attracting stars such as Karim Benzema and Neymar. Beyond star power, the league is redefining sports broadcasting with a mix of traditional TV, streaming platforms, startups, and even content creators. This bold strategy is expanding the SPL’s reach across MENA, Europe, Asia, and the Americas.
