Travel trends are going to dominate the itinerary of people in 2026

By 2026, hotels are evolving beyond mere accommodation, becoming systems that influence guest well-being and lifestyle. This shift sees wellness integrated as fundamental infrastructure, with travellers seeking transformative experiences and measurable outcomes. Operators are redesigning from the inside out, focusing on holistic guest journeys and long-term value.

Travel trends are going to dominate the itinerary of people in 2026
By 2026, hotels are evolving beyond mere accommodation, becoming systems that influence guest well-being and lifestyle. This shift sees wellness integrated as fundamental infrastructure, with travellers seeking transformative experiences and measurable outcomes. Operators are redesigning from the inside out, focusing on holistic guest journeys and long-term value.