United Spirits (USL), Diageo's Indian arm, is set to acquire 100% of Nao Spirits & Beverages, the company behind craft gin brands Greater Than and Hapusa, in a Rs 110 crore deal. This acquisition signifies Diageo's strategic move to strengthen its presence in India's rapidly expanding premium craft spirits market.
United Spirits (USL), Diageo's Indian arm, is set to acquire 100% of Nao Spirits & Beverages, the company behind craft gin brands Greater Than and Hapusa, in a Rs 110 crore deal. This acquisition signifies Diageo's strategic move to strengthen its presence in India's rapidly expanding premium craft spirits market.