‘Varanasi’, ‘Jana Nayagan’, ‘Kalki 2898 AD’: How pre-release events are getting grander
Filmmakers are leveraging grand pre-release events to build massive audience excitement. SS Rajamouli's 'Varanasi' and Pawan Kalyan's 'They Call Him OG' featured spectacular star entries, mirroring on-screen characters. 'Jana Nayagan' set a record in Malaysia for attendance, while 'Kalki 2898 AD' unveiled a futuristic vehicle, showcasing cinema's growing role in public celebrations.
Filmmakers are leveraging grand pre-release events to build massive audience excitement. SS Rajamouli's 'Varanasi' and Pawan Kalyan's 'They Call Him OG' featured spectacular star entries, mirroring on-screen characters. 'Jana Nayagan' set a record in Malaysia for attendance, while 'Kalki 2898 AD' unveiled a futuristic vehicle, showcasing cinema's growing role in public celebrations.
