"We were getting pretty close": UFC owners reveal why Netflix deal for broadcast rights fell through
UFC's search for broadcast rights ended with Paramount securing a $7.7 billion, seven-year deal, surpassing Netflix's offer. TKO President Mark Shapiro expressed disappointment as Netflix, despite their WWE deal, declined UFC's volume of events, preferring blockbuster specials. Paramount's offer included cross-platform promotion on CBS and Paramount+, providing fans comprehensive access without separate pay-per-view fees.
UFC's search for broadcast rights ended with Paramount securing a $7.7 billion, seven-year deal, surpassing Netflix's offer. TKO President Mark Shapiro expressed disappointment as Netflix, despite their WWE deal, declined UFC's volume of events, preferring blockbuster specials. Paramount's offer included cross-platform promotion on CBS and Paramount+, providing fans comprehensive access without separate pay-per-view fees.
